THE SOHO HOTEL, FIRMDALE HOTELS, London – A Smart Stay in the City
About the Hotel
Rooms & Suites
The Soho Hotel offers 96 individually designed bedrooms and suites with floor-to-ceiling windows. Rooms include high-speed Wi-Fi, flat-screen TVs, Bluetooth Bose units, and minibars. Suites feature terraces with views of the London skyline, marble bathrooms with walk-in showers, and separate living areas. Accessible rooms have wider door frames (81.5cm) and shower chairs available on request.
Dining at Refuel
REFUEL serves British and European cuisine, including dishes like Côte de boeuf and roasted pumpkin soup. The bar offers contemporary cocktails beside a mural backdrop. A 'Best of British' afternoon tea includes smoked salmon crumpets and cherry trifles. Pre-theatre set menus are available for guests heading to nearby West End shows.
Spa & Fitness
Soholistic provides Temple Spa treatments, such as the Drift Away massage and Repose aromatherapy facial. The gym has cardio machines, free weights, and personal training. Screening rooms host weekly film clubs, and the Drawing Room features artwork by Breon O'Casey and François Bard.
Soho Location
The hotel is on a quiet street between Dean and Wardour Streets, 500 meters from Piccadilly Circus. Nearby landmarks include Westminster Abbey (2 km), Big Ben (2.5 km), and Buckingham Palace (2 km). Bus #7 and the Green Line Tram stop at King's Cross St. Pancras, a 5-minute walk away.
Guest Services
24-hour room service, concierge, and valet parking are available. Private meeting rooms connect for events, and the Crimson Bar hosts intimate gatherings. Guests can book luxury Mercedes SUVs for transport. The library has an honesty bar and works by Kit Kemp.
Choose the Room
Check Dates & Room Rates
Getting around
All Transportation Options at a Glance
Amenities
General
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Express check-in/ -out
- No pets allowed
- Rooms/ Facilities for disabled
- Wheelchair access
- Security
- Luggage storage
- Lift
- Currency exchange
- Smoke detectors
- Fire extinguishers
Sports & Fitness
- Fitness centre
Services
- Paid shuttle service
- Valet parking
- Room service
- Housekeeping
- Laundry
- Dry cleaning
- Welcome drink
Dining
- In-room breakfast
- Restaurant
- Snack bar
- Bar/ Lounge area
- Packed lunches
- Special diet menus
Business
- Meeting/ Banquet facilities
- Fax/Photocopying
Children
- Cots
- Babysitting/Child services
- Baby pushchair
- Board games
- Children's menu
Spa & Leisure
- Leisure/ TV room
- Facial
- Treatment room
- Beauty treatment
- Massage
Room features
- Air conditioning
- Heating
- Mini-bar
- Sitting area
- Dining table
- Ironing facilities
Bathroom
- Free toiletries
Media
- Flat-screen TV
- AM/FM alarm clock
Location
Guest Ratings & Reviews
My stay at the hotel was absolutely wonderful. The rooms were huge and had a very modern decoration, equipped with all the amenities one could ask for, including Apple TV, a TV in the bathroom, and lovely linens. Dining at the Refuel dining room was a dream, and the balcony with table and chairs added a special touch. The service provided by the staff was incredibly helpful, warm, and welcoming, especially Ewan at the Concierge desk. The location was perfect for exploring the city, offering easy access to shopping, sight-seeing, and dining options in Soho. The dining experience was amazing, with plentiful and high-quality meals. Overall, a great place to stay.
The hotel is a great place for a formal dinner for about 50 people, with rooms that have huge glass windows filling them with light even on gloomy London days.
I had a delightful stay at the hotel. The rooms, though small, were very well equipped, but having tea and coffee facilities would've been a nice touch for the morning. The service was impeccable, perfect, and extremely polite. The location, right by Oxford Street and China Town, was one of the best I've experienced, with plenty of entertainment options nearby. The dining options were delicious, although some improvements could be made in terms of variety. Overall, a high-class hotel with some minor areas for enhancement.
The hotel's rooms were beautiful, clean, and had excellent vibes, furnished with pillow/linen lavender mist for a peaceful sleep. The location is superb, close to the vibrant Soho nightlife, although subject to noise at times. The dining experience was delightful, offering a variety of healthy options. The service was outstanding with incredibly friendly and attentive staff. A true value for the money with fantastic facilities available.
My stay at the hotel was absolutely fantastic! The deluxe room with the terrace was one of the best in London, offering spacious and elegant accommodations. The only downside was the lack of tea and coffee facilities in the room for the morning.
My stay at the hotel was a mix of excitement and disappointment. The rooms were spacious, well-lit, and equipped with all the expected amenities, making them ready even during breakfast hours, which was a pleasant surprise. However, at £500 per night, the decor, while fun, may not be everyone's cup of tea.
I couldn't have asked for a better stay! The hotel boasts comfortable and super clean rooms, with lovely decor and ample space to both work and relax. The service was outstanding, and the location is ideal for exploration. However, the dining experience had its minor drawbacks.